Showcase Snowboard Surf & Skate is a retail shop that was established in 1989 in the Canadian resort town of Whistler, British Columbia. The shop is owned and operated by Whistler-Blackcomb, and I had the pleasure of working with the founder, Graham Turner; the General Manager, Josh Buchanan; and the VP of Retail for North America, Tod Friesen as the Group Manager for this store (as well as a number of other branded retail shops). 

In my time here, we grew the store from a 200 sq ft hole-in-the-wall to it's current 3000 sq ft location, which is one of the largest Burton dealerships in the world and includes a Volcom concept-store. It became infamous in the snowboarding community in the 90's for its Red Bull DJ booth, apres-ski Go-Go dancers in the windows, and parties that always led to great stories on the chairlift the next day.

Bumping into the likes of Shaun White, Tony Hawk, or Pamela Anderson were par for the course at Showcase, and celebrities were probably surprised to get the same service as the dad from Tacoma trying to find boots for his teenage daughter. The shop expanded into skate and surf as  'extreme' sports boomed into the 2000s, and I was involved in establishing the online store as well as multiple store fit-outs. I had up to 60 staff during peak season across this and other businesses that I managed, including: Quiksilver, The North Face, Westbeach, The Glacier Shop, and Oakley. The magic of these stores was having a top-notch retail management team and supply chain behind the scenes to make everything look seamless.

My best memories of these days: working with a group of people that were extremely passionate about the product and experiences they were selling, it was a real work-hard-play-hard environment. We were living the dream, and pumped to share a piece of it with every customer. You know you're working for the right company when your boss calls up to remind you to bring your snowboard for your one-on-one meeting in the morning... see you at the gondola.